Use our Powerful Analytics Solution to Drive Superior Growth
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.
Request A Free DemoWhy Marketing Analytics?
It is important to know where your customers are interacting with your brand. Which channels do they prefer? Which experiences work best where?
Advanced analytics is ushering in the next wave of marketing modernization. When you have a lot of data, why rely on siloed sources that only provide a partial picture? Bring the data from all your marketing analytics tools together to find the insights you need to drive leads, improve conversion rates, and manage spend.
Our clients across the globe have tested our solutions to optimize their customer experience across major channels to increase customer wallet share, retention, loyalty and lifetime value.
Do more with your data with the help of our expertise
Customers interact with your brand everywhere. What used to be just web, CRM and maybe a call centre or brick and mortar now includes everything from mobile phones voice assistants and connected cars. The list grows every day.
What marketing team can do with our marketing analytics solution?
How do your marketing analytics stack up? It’s time to learn how to use marketing data to understand how each channel is driving leads and which of those leads converts to revenue.
Campaign analysis
☑️ Track KPIs: Monitor key campaign metrics like CPC, CTR, and CPA.
☑️ ROI analysis: Understand the spend and revenue generated by every campaign and medium.
☑️ Alerting: Set up custom rules to receive email alerts when any tactic or ad goes wrong.
Web analytics
☑️ Cross-channel attribution analysis: Identify trends in customer behaviour between and across all your marketing channels.
☑️ A/B testing: Analyse how your variations influence key user behaviour based on statistically significant results.
☑️ Holistic view: Get the entire view of a user’s experience on your website, from every click to conversion.
Customer acquisition
☑️ Conversion rates: Monitor and optimize conversion rates by channel, content, and audiences.
☑️ Acquisition channels: Track where new leads and customers are coming from.
☑️ Cohort analysis: Quickly segment your data and analyse how each segment behaves over time.
Social Media Analytics
☑️ Brand Mentions: Monitor brand mentions and relevant conversations, track engagements automatically
☑️ Auto Scheduling: Social posts to be published only when the right people will see them.
Track campaign performance
☑️ Virality Map: Find out how content spreads across multiple media types.
☑️ Free Social Search: Real-time tracking of band, campaign, hashtag, or event.
☑️ Automated Alerts: Monitor online sources and receive email updates
☑️ Advanced Filters: Now add filter by language, location, sentiment, and demographic
Analytics across Web
Drive growth and improve ROI
Using your data effectively can help you become a marketing powerhouse that turns insights into outcomes that provide measurable business value. This marketing analytics roadmap can help you better understand your data and how to succeed with it. It helps you determine which key metrics to track and when and how to make decisions using relevant marketing results.
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Data Semantics is Microsoft Gold Partners who are Cloud & Data Analytics experts. Get in touch with us to help you find the best solution for your marketing needs. Talk to our marketing data expert.
Please fill the form or send us an email at –
info@datasemantics.in